Softbun, an established brand, was facing a decline in market relevance and needed a brand refresh to reinvigorate their image and connect with a younger demographic.
Reinventing the Future: Softbun, where innovation meets excellence.
Creative Dog conducted extensive market research and collaborated closely with Softbun to understand their vision and target audience. We developed a comprehensive brand strategy, including a new logo, visual identity, and messaging that captured the essence of their brand while appealing to their desired demographic.
Results: The rebranding efforts by Creative Dog successfully revitalized Softbun’s image. The updated brand identity resonated with the target audience, leading to increased customer engagement, brand recognition, and ultimately, a boost in sales and market share.