1. Introduction:
BTW (Bitto Tikki Wala) is a popular street food vendor located in Rishi Nagar. With a wide range of mouth-watering tikkis and other street food delicacies, BTW aimed to leverage social media marketing to increase brand awareness, drive footfall to their outlet, and engage with their target audience. This case study showcases the successful implementation of a social media marketing campaign conducted by Creative Dog, a renowned marketing agency.
2. Background:
BTW recognized the power of social media in reaching out to a larger audience and wanted to establish a strong online presence. They partnered with Creative Dog, a creative agency known for their expertise in digital marketing and social media management. The goal was to enhance brand visibility, attract new customers, and ultimately increase sales.
3. Project Execution:
Creative Dog collaborated closely with BTW to devise and execute a comprehensive social media marketing strategy. The agency conducted thorough research to identify the target audience, competitors, and industry trends. Based on these insights, they developed a detailed marketing plan that encompassed content creation, community engagement, and performance tracking.
4. Strategy Implementation:
a) Content Creation: Creative Dog created visually appealing and engaging content that showcased BTW’s delicious food offerings, special deals, and behind-the-scenes glimpses of the food preparation process. They leveraged high-quality images, videos, and compelling captions to capture the attention of the target audience.
b) Platform Selection: After analyzing the target audience’s preferences and behaviors, Creative Dog identified the most suitable social media platforms for BTW’s marketing campaign. They focused primarily on platforms like Instagram and Facebook, which are popular among food enthusiasts and local residents.
c) Community Engagement: The agency actively engaged with the audience by responding to comments, messages, and reviews. They encouraged user-generated content by running contests and giveaways, further increasing brand awareness and fostering a sense of community around the BTW brand.
d) Performance Tracking: Creative Dog diligently tracked the campaign’s performance using analytics tools. They monitored key metrics such as reach, engagement, website traffic, and conversions to assess the effectiveness of the marketing efforts. This data-driven approach allowed them to make data-backed decisions and optimize the campaign for better results.
5. Results and Success Metrics:
The social media marketing campaign conducted by Creative Dog for BTW – Bitto Tikki Wala – Rishi Nagar yielded impressive results:
a) Increased Brand Awareness: The campaign significantly enhanced BTW’s brand visibility within the local community. The carefully curated content and community engagement efforts attracted a substantial number of followers, likes, and shares.
b) Higher Footfall and Sales: The strategic social media marketing campaign resulted in a noticeable increase in footfall to the BTW outlet. The enticing visuals and enticing promotions motivated customers to visit the outlet and try their mouth-watering tikkis, leading to a boost in sales.
c) Improved Customer Engagement: The agency’s active community engagement strategy fostered a sense of loyalty and brand advocacy among customers. The audience actively participated in contests and shared their positive experiences, contributing to a positive brand image.
d) Positive Online Reputation: Creative Dog’s diligent management of customer feedback and reviews on social media platforms helped maintain a positive online reputation for BTW. Prompt responses to queries and concerns further enhanced customer satisfaction.
6. Conclusion:
The successful social media marketing campaign implemented by Creative Dog for BTW – Bitto Tikki Wala – Rishi Nagar showcases the power of a well-executed digital marketing strategy. By leveraging captivating content, community engagement, and performance tracking, BTW was able to increase brand awareness, drive footfall, and boost sales. The partnership with Creative Dog played a pivotal role in achieving these