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SoftBun’s Reinventing

Challenge

Softbun, an established brand, was facing a decline in market relevance and needed a brand refresh to reinvigorate their image and connect with a younger demographic.

Reinventing the Future: Softbun, where innovation meets excellence.

Creative Dog conducted extensive market research and collaborated closely with Softbun to understand their vision and target audience. We developed a comprehensive brand strategy, including a new logo, visual identity, and messaging that captured the essence of their brand while appealing to their desired demographic.

 

Results: The rebranding efforts by Creative Dog successfully revitalized Softbun’s image. The updated brand identity resonated with the target audience, leading to increased customer engagement, brand recognition, and ultimately, a boost in sales and market share.

Diagram
Optimization
73%
Marketing
89%
Advertising
65%
Team member
girl-yellow-sweater-sits-chair-looks-out-window
Bhavika Mahajan
Senior Sales Manager
man-suit-with-word-love-it
Prabudh Gupta
Graphic Designer
Rajesh Kumar
Chief Marketing Officer
cute-ai-generated-cartoon-bunny
Priya Singh
Senior Web Developer
14. Teacher
Ravi Desai
Head of Marketing
13. Farmer
Vinod Mehta
Marketing Strategist
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